It typically includes key information that helps stakeholders, including customers, investors, partners, and employees, understand what the company stands for and its purpose.A brief history of the company, including its founding date, major milestones, and significant achievements. A description of the products and services the company provides, emphasizing what sets them apart from competitors.
They define the company's long-term objectives and the core purpose that guides its operations. Here's how they differ and what they typically include.Ensure the vision is aspirational and can galvanize the team and stakeholders. It should be broad enough to encompass the company’s ambitions but clear enough to provide direction. Ensures that all employees and stakeholders are aligned with the company’s goals and objectives.
